I’m reading Randall Rothenburg’s Where Suckers Moon: An advertising story. In the book, he followed executives from Subaru of America while they searched for a new advertising agency in 1990, found their new agency, Wieden + Kennedy, and eventually divorced their agency.  At the time that Rothenburg was writing, the most Subarus were sold in the Northeast and in Washington, Oregon, and Colorado, with almost no sales in the Midwest, California, Arizona and the South. I have tried fruitlessly to provide some contemporary numbers on Subaru sales, to confirm that this trend continues, but alas, it seems these illusive figures sit behind a paywall at Wards Autos, the IMS* of the car industry.

Reading this book has made me notice that there are a LOT of Subarus being driven around here. A LOT. I’ll do some back-of-the-napkin data collecting later, but there are some times at the dog park that my Acura is the only non-Subaru in the parking lot. The COOP lot is always full of Forresters and Outbacks, and my workplace has a fair share of Subarus hanging out in the parking lot.

Why are Subarus so popular in the Northeast?

Up here, there doesn’t seem to be the misconception that a Subaru is a car for a lesbian, ala Lezbaru. I see plenty of men driving them. I think the perception that the Subaru Outback is one of the gayest cars of all time (meaning driven by homosexuals, not meaning the derogatory use of “gay”) came while Subaru began making inroads into the Southwest and Midwest, increased sales, and became a more widely known car company. From the information in Rothenburg’s book, Subaru has been selling lots of cars in the Northeast since the Subaru 360 was released in the 1970s.

Rothenburg argues that Subarus are cheap and have 4-wheel drive, traits that appeal to Northeasterners who travel up and down hills with rain and snow. Although this argument likely explains the popularity of the car in the pre-SUV era, today there are plenty of cars that drive well in the snow and rain. Plus, Subarus ain’t cheap any more. You can get a Forrester kitted out with leather and heated steering wheel (Isn’t that a feature built for Northeasterners?), Bose sound system, remote start, iPhone controls and the like for $36,000+. It’s no Audi, but it’s not a cheap car anymore.

Have people just kept buying Subarus out of loyalty? This may explain why the Northeast continues to be a stronghold of Subaru sales, but wouldn’t explain the overall growth of Subaru since the 1990s. Although Subaru is only the 21st largest car manufacturer, they’re now one of the top-rated car manufacturers.

Subaru Dealerships in America. One dot = one dealer. I’m relying on Google to identify dealerships… Note these dealerships cluster in target markets: The Pacific Northwest, the Northeast, and the Mountainous West. Now there is newer growth in population centers like Southern California, New York/New Jersey, and Florida.
Toyota Dealerships in America. Contrasted to Subaru dealerships, they’re more spread out into the Midwest, and not so heavily clustered.

I suspect that part of the reason so many people own Subarus is because, historically, they were heavily promoted in the Northeast, and were great cars tailored specifically for people living in snowy, hilly areas. This resulted in a higher density of Subaru dealerships in the area. Today, while the Subaru isn’t the only good car in the snow or on the hills, the dealerships have big quotas to meet every year, hence they get lots of people to buy Subarus. It’s the dealers driving the sales.

*(How do you make asides or footnotes in blog posts?) IMS is a company that gathers information on all of the filled prescriptions from pharmacies. They make big bucks selling this information to drug companies, which they use to determine how well their drug is selling. Wards Auto gets information from dealership about each car sold in America including the dealership, the options on the car, the sticker price and the negotiated price. They sell the information back to the car manufacturers, wholesalers and dealers so they can tell how well their cars are selling in comparison to their competition.

Sam and I got to eat out for dinner tonight. We chose to goto Ramunto’s Brick n Brew Pizzaria in Hanover. It’s next to the library where Sam meets for his “BikePed” meetings, so he leaves his committee meeting to the aroma of brick-oven pizza. I guess after Monday’s meeting the smell was seductive enough for us to go out to eat.

A variety of ways that pizzarias have screwed up our pizza order. It’s likely there will be more illustrative figures of this type in future posts. Blame Omnigraffle.

We ordered a chicken-bacon-ranch pizza, which was the one that sounded the best sans cheese. We typically order a pizza with toppings across the whole pizza and cheese only on one half. I’m lactose intolerant and haven’t eaten dairy since I was in college. There are a number of creative ways that pizzarias have screwed up this arrangement, as illustrated in Figure 1. In the upper left is the correct pizza. Toppings cover 100% of the pie, while cheese only covers 50%. In this pie, I can eat and enjoy 50% while Sam can eat and enjoy 50%. We’ve seen it screwed up in some pretty inventive ways. In the upper right is the typical way that Glass Nickel in Fitchburg will screw up our pizza. They only put toppings on half. I can eat 0% of this pizza. In the lower left is the way that Glass Nickel University Ave would screw up our pizza. They would put toppings on half and cheese on the other half. While I can eat 50% of this pizza, Sam’s half is pretty boring. I usually share my toppings with his half. In the lower right is they way Toppers screws up our pizza. They completely disregard special instructions and slap toppings and cheese on all of the pie. I can eat 0% of this pizza.

Ramuntos deserves credit for landing in the upper-left quadrant of pizza. They got it right, and we had a tasty chicken-bacon-ranch pizza. Sam could eat and enjoy 50% and I could eat and enjoy 50%. Ramuntos makes a quasi-New York style pizza. It’s thin and HUGE, but not completely floppy. The crust stays a little crisp and can puff while it bakes. Surprisingly for a place named “Brick n Brew” the brick oven wasn’t even fired. All of the cooking was being done in standard gas-fired pizza ovens. The chicken was boring – maybe cooking them with the bacon would have added some moisture and flavor. Other toppings included slices of tomato and broccoli.

We also sampled some local beers. I’ve discovered an American style unfiltered Wheat called “UFO” which, according to the Harpoon website, stands for “UnFiltered Offerings.” It’s the most unremarkable American Wheat – no cardamom or orange notes, just wheaty and yeasty. It’s boring in a drink-a-lot-of-this kind of way. It’s offered at most bars in Hanover, so I’m thinking of it as the Spotted Cow of Hanover.

I haven’t had a lot of experience before with ticks in Wisconsin. We theoretically are exposed to ticks, but I had only once personally experienced a tick. It wasn’t even biting anything, just hanging around on my bathroom floor after being shaken out of my pant cuff.

Ticks are a much bigger problem here in New Hampshire. A couple of reasons why this could be:

1. I’m doing more hiking and spending time in the woods, so I”m getting more tick exposure.
2. There’s more ticks in New Hampshire than in Wisconsin.
3. The ticks in New Hampshire like me while the ticks in Wisconsin were disgusted and repelled by me.

Thankfully, I haven’t been bitten by a tick (yet) but Pidi has now had three ticks bite him and numerous ticks crawling around on him. Eew.

So, in Wisconsin, mosquitos were a big problem, but here in New Hampshire, ticks seem to be a bigger problem. This deserves a detailed comparison. Ticks vs Mosquitos: The Showdown of the Bloodsuckers!

(L) Deflated and engorged deer ticks. (Photo from Biology-blog.com (R) An engorged mosquito. Photo from IMVCA.org.

Mode of Transportation

Ticks hang onto long grasses and wait for an animal or human to brush by. They jump on for a free ride and hopefully a snack. Mosquitos fly around and make a distinct buzz to announce their presence. Ticks +, Mosquitos +++.

Gross Factor

Ticks suck blood. Mosquitos suck blood. When ticks are engorged with blood, they turn a grossly grey color and their bodies expand to a very large size. When mosquitos are engorged with blood, they are clear and red. Ticks that are engorged with blood cannot be swatted to death. Mosquitos leave a bloody smear when they’re swatted. Ticks +++, Mosquitos +

Physical Biting Mechanism

Ticks have “mouth parts” that they use to gnaw at the flesh of animals and insert their head into the flesh to eat blood. Mosquitos have a long probiscus that pierces the skin and takes blood from the arteries. Ticks are hard to remove because those “mouth parts” and the head can leave infection. Mosquitos add a saliva into the wound so the blood doesn’t coagulate and so the mosquito can remove the probiscus and fly away. Ticks +++, Mosquitos ++

Local Reaction to Bite

Everybody’s had a mosquito bite. It itches for a few days and then goes away. Tick bites are just about as bad, as long as the “mouth parts” are removed. The rare cases of serious complications from tick bites can lead to widespread local infection and paralysis. Ticks ++ Mosquitos + (Ticks get an extra + for possibility of serious badness.)

Ease of Prevention

Both ticks and mosquitos are repelled by common insect repellants including DEET. Mosquitos can bite through clothes while ticks have to bury under clothes to bite. Ticks +, Mosquitos ++

Public Health Threat

Mosquitos are a vector for transmission of malaria, west nile virus, and a whole spattering of other horrible maladies. Ticks can transmit lyme disease, as well as some animal diseases. According to the WHO, in 2011 there were 216 million cases of malaria worldwide, and over 650,000 deaths. According to the CDC, there were 4.981 confirmed cases of west nile virus in 2011 and 223 deaths. For lyme disease, (only accounting for Lyme disease, not the chronic pain condition sometimes called “chronic lyme disease.”) there were about 26,000 cases in 2011 and is the most common insect-vector born disease in the United States. Ticks ++, Mosquitos +++++!

So the final count is:

Ticks 12, Mosquitos 14

MOSQUITOS WIN! 

Nasty.

NOAA is predicting we will get 3+ inches of rain. Not as bad as Virginia, that may get 12 inches of rain.

Sam and I are “getting ready” for our first big Northeast storm: Sandy. If you live in a box, you’ve missed that there’s this big hurricane heading to the East Coast of the United States that will be merging with a second storm and creating pandemonium. Every news break on NPR is opening with “Hurricane Sandy continues toward the East Coast… The [insert official’s name] of  [insert major city] has declared [some vital part of city infrastructure: highway, subway, etc…] has been closed due to the storm.”

This is our first experience with a Northeast storm, and our first experience with a hurricane. It’s interesting.

First, most Midwesterners won’t really remember Hurricane Irene that hit the northeast in late August of last year. However, everyone in New Hampshire and Vermont remembers the rain, flooding, days without power, and the massive cleanup that is still ongoing. This storm is on everyone’s mind as Sandy comes barreling toward the East Coast, and it’s making everyone a bit more cautious than they normally would be. I’ve heard a lot of stories about Irene destruction – roads that were washed out, the last house in the neighborhood to get power, flooding that carried an RV over to the Connecticut river. Everybody points out the “water line” if their house was flooded. JoAnn Fabrics even washed away, rebuilt, and reopened.

Since Irene is recent history, everybody around here is preparing for the worst.

What we have done to prepare.

Sam and I have taken some basic measures. First, we have part of a winter larder put by for the winter, so we’re not too worried about not having food. We may be eating cold corn out of cans and tofu right out of the sealed package, but we won’t go hungry. I’m concerned with the chest freezer – if the power goes, we have about 36-48 hours of freeze, but after that, our chest freezer will begin to thaw, taking our fruit and veggies with it. We have ample dry pet food for Molly and Pidi.

We have also made sure to have lots of water on hand. We got a 2-gallon jug from the COOP, plus we filled our camping water reserve. Additionally, if things get too bad, we can fill up the bathtub so we have gallons of water.

Sam went out yesterday and topped off the gas tank, so we have enough gas to get out of the hurricane area. He also stopped at the grocery and made sure we had basics like some candles and matches, batteries for flashlights, bleach and rubbing alcohol. Bonus! The pre-packaged indian curries are shelf stable and pretty good cold. Sam picked up 2 boxes. We got into our camping supplies and got our camping stove and jetboil, so we can heat some food, if necessary. We also counted the tiles in our Scrabble game to make sure we had all of the Ps and Qs. If the power goes out, there will likely be Scrabble and re-reading of Harry Potter novels.

I’ll keep updating here, on Facebook at @AddiFaerber on Twitter.